What's the impression tax actually costing you?
Plug in your store's numbers. See your annual cost on each widget vendor and the MBA-flat alternative.
Your store
Defaults reflect a mid-market Shopify Plus brand. Adjust to match your actuals.
What share of visits scroll far enough on a product detail page to see widgets.
What share of PDP views actually render the widget (collection coverage).
What share of widget impressions turn into a checked-out bundle add-on.
Incremental revenue per converted bundle.
Switching from Honeycomb to MBA Pro
Save $22,092/yr
vs MBA Starter: $23,892/yr , breakeven on MBA Pro in 1 month
Honeycomb
Your current annual cost
$20,160, $28,800
per year
Honeycomb enterprise tier: published ladder ends at 10k views; estimated by extending the published $55-$170 per-view slope.
MBA Starter
$49/month flat
$588
per year, no caps
MBA Pro
$199/month flat
$2,388
per year, no caps
Monthly widget impressions
120,000
Annual widget impressions
1,440,000
Monthly bundle conversions
600
Annual add-on revenue
$288,000
What you're actually paying for
The widget cluster ships three pricing shapes, sometimes layered on a single invoice. Here's what each one looks like, sourced from our June 2026 competitor audit.
| Vendor | Published pricing | Shape | How it scales with you |
|---|---|---|---|
| Honeycomb | Free under 100 views; $55/mo to 2k views; $170/mo to 10k; custom above | Per-impression + view-cap ladder | Most punitive impression-meter in the cluster. Above 10k views the contract becomes an enterprise quote. |
| Bold Upsell | Free under 50 orders; $25 then $50/mo + view scaling on monthly offers viewed | Flat headline + view surcharge | Headline price moves with the offer-view tier; effective cost scales with traffic. |
| Upsell.com (was Reconvert) | $4.99-$19.99/mo + tiered surcharges by order volume | Flat headline + order-tier surcharge | One of the few widget vendors that publishes a headline. Order-volume surcharge above the base is not published. |
| Rebuy | Quote-only; tied to orders and feature set | Custom contract | App-store reviews report wide variance. Mid-market Plus brands cluster around $800-$1,500/mo. |
| Glood.ai | Quote-only | Custom contract | 5,000+ stores, Gap-tier logos. Mid-market estimates $200-$2,000/mo. |
| Amplify (was PickyStory) | Quote-only | Custom contract | 4,500+ brands. Mid-market estimates $200-$2,000/mo. |
| LimeSpot | Quote-only; 15-day trial | Custom contract, order-tiered | $150-$1,000/mo bands per app-store review references; tier moves on renewal. |
| AfterSell | Quote-only + Rokt Thanks ad rev share | Custom contract + post-purchase ad rev share | $200-$1,500/mo base estimated. Rokt Thanks puts third-party ads on the thank-you page and shares the resulting ad revenue. |
| MarketBasketAnalysis Starter | $49/mo flat | Flat subscription | No view cap, no rev share, no order tier. Same $49 at 100k visits and 10M. |
| MarketBasketAnalysis Pro | $199/mo flat | Flat subscription | Same shape as Starter; adds post-purchase + subscription + B2B quote-bundle. |
How we got these numbers
- Honeycomb (per-impression / flat with view caps): published ladder is free under 100 widget views, then $55/mo for 2,000 views, scaling to $170/mo for 10,000 views. Above 10,000 the pricing rolls into an enterprise quote; we extrapolate that band by extending the published per-view slope.
- Bold Upsell (flat with view caps): free under 50 orders, $25/mo, $50/mo, plus a view-scaling surcharge on monthly offers viewed. The surcharge schedule isn't published; we surface the headline as the low end and 2x as a conservative upper.
- Upsell.com (formerly Reconvert, flat with view caps): $4.99-$19.99/mo headline plus order-volume surcharges. We band the surcharge at 1.5x-6x the published headline.
- Rebuy, Glood, Amplify, LimeSpot, AfterSell (quote-only / custom): pricing is not published. App-store review references and RFP databases place mid-market Plus brands in $150-$2,000/mo bands per vendor. We use those bands directly; individual quotes vary widely.
- Revenue share (the AfterSell + Rokt Thanks pattern, plus negotiated cuts on bundle revenue at some vendors): we model 2-5% of annual bundle add-on revenue, midpoint 3.5%, when the operator picks the rev-share radio.
- MBA Starter and Pro: $49/mo and $199/mo published flat. No caps, no rev share, no impression fees. Annual prepay is two months free; we don't show the annual discount in the calculator on purpose, the monthly,12 framing is the conservative case.
Full source: our June 2026 competitor audit (internal). The pricing bands cited here are the same bands the audit used.
Estimates only. Actual vendor pricing varies by contract, order tier, feature flags, renewal date, and negotiated terms. The calculator is intended as a directional ROI check, not a procurement-grade quote. Get your actual vendor invoices from your finance team if you're building a business case.
Flat $49 or $199 a month. No view caps.
The only publicly priced bundle + cross-sell intelligence in the category. Try the live demo, or talk to us about migration.