For: Shopify Plus operators at mid-market consumer brands getting eaten by per-impression billing
MBA vs the widget cluster: pricing math
The impression-tax economics behind Rebuy, Honeycomb, Bold, LimeSpot, AfterSell, and Upsell.com. A worked example with one hypothetical store and four-page math.
4-page pricing math4 pages
What's inside
- The impression tax: how widget vendors actually bill
- A worked example: 500k visits/mo, 120k widget impressions
- Annualized cost comparison across vendors (Year 1 totals)
- The ROI argument: per-dollar-of-conversion math + a calculator