MBA
For supplements + CPG brands

Your customer doesn't buy a protein. They buy a stack.

Supplements buyers don't shop SKU-by-SKU. They build stacks: protein + creatine + electrolytes, or magnesium + zinc + vitamin D, or NMN + resveratrol + spermidine. MarketBasketAnalysis mines the actual stack patterns from your order history and proposes recurring bundle subscriptions tuned to each customer cohort.

(Plugs into Recharge / Loop / Smartrr)

Why this fit

Supplements economics live or die on subscription LTV. Single-purchase customer = $40 AOV; recurring stack subscriber = $240 LTV in twelve months. Most recommendation engines optimize the single-purchase cross-sell. We optimize the stack-and-subscribe move: which products go together AND repeat together, which complements drive the highest probability of converting a one-off to a subscription, and what replenishment cadence matches each customer's actual usage pattern.

What you get

The right primitives for the job

Stack-pattern mining

Mines the actual combinations your customers buy together. Surfaces the protein+creatine+electrolytes pair every gym brand knows, plus the niche ones (NMN+spermidine, magnesium glycinate+L-theanine) you wouldn't have guessed.

Subscription-conversion focus

Bundles ranked not just by purchase confidence but by subscription-conversion probability. A bundle that converts 8% of subscribers beats one that converts 30% of single-purchase carts, every time.

Replenishment timing

predict_reorder ML model predicts the actual cadence for each customer's stack. Pre-populates the subscription frequency that matches their usage instead of forcing them into a 30-day default.

Native bundle products

Bundles ship as Shopify Bundle products with AI-generated stack copy. Plug Recharge / Loop / Smartrr on top for recurring billing. Or use Shopify Subscriptions directly.

Compliance-aware copy

AI bundle copy generator respects FDA structure/function rules. No "treats," no "cures." Pulls language patterns from your existing PDP copy so brand voice stays consistent.

First-party data

Mining runs on your own infrastructure (WC, Magento) or in your isolated Shopify backend. Your customer's stack history never enters a shared training pool.

What you skip

The friction we're explicitly cutting out.

  • Per-impression billing on your subscription-page traffic
  • Hand-curating stack bundles you guess at
  • Generic LLM-suggested stacks that include products you don't sell
  • Pooled-model recommendations that surface competitor stacks
  • Re-merchandising when a hero SKU sells out

Want the full buyer's guide?

Three free guides cover the math + the vendor landscape: agentic-commerce in 2026, MBA vs Bloomreach, and the pricing math vs the Glood / Rebuy / PickyStory cluster.

Browse the resource hub

First purchase: a single protein. Twelve months later: a $240 stack subscription.

$49/month flat. Plugs into Recharge / Loop / Smartrr / Bold Subscriptions on day one. Mining + native bundle push + subscription-aware reorder prediction. No usage caps, no rev share on the subscription revenue.

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