MBA vs Zoorix: Bundles & Cross Sell
A cheap, no-code, commission-free Shopify bundle and cross-sell widget that shows shoppers an offer, where MBA is the cross-platform intelligence layer that decides what to offer.
When MBA wins
You want recommendations you can audit (support/confidence/lift) and rank by margin, true catalog bundles, multi-platform or headless reach, B2B, or recs that AI shopping agents can actually call.
When Zoorix: Bundles & Cross Sell wins
You run a single small Shopify store and just want polished bundle and cross-sell widgets live today, for $0 to $29.99/mo, with zero setup and proven, well-reviewed support.
Feature comparison
Color-striped rows favor MBA, Zoorix: Bundles & Cross Sell, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Zoorix: Bundles & Cross Sell |
|---|---|---|
| Source of recommendations | Six mining engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware hui, ai_catalog cold-start), plus a co_occurrence fallback emit explainable support/confidence/lift on every rule. You can see exactly why a pairing was suggested and override it. | Markets "AI cross-sell" plus manual offers, but publishes no algorithm detail: no support/confidence/lift, no collaborative-filtering or association-rule transparency. Effectively a black-box widget recommender you can also hand-pick. |
| Profit-aware ranking | The hui engine ranks recommendations by margin/utility contribution, not raw co-purchase frequency, so it can favor the pairing that makes more money over the one that's merely popular. | No margin-aware logic. Discounts and offers are configured by the merchant; the recommender ranks by frequency/affinity, not profit. |
| Platforms | Five storefronts on one API contract: Shopify, BigCommerce, WooCommerce, Magento, OroCommerce. Same intelligence and rules across all of them. | Shopify only (plus the Shop app). No BigCommerce, WooCommerce, Magento, OroCommerce, or headless story. |
| Bundle/upsell widget UX | Native frequently-bought-together and bundle surfaces with name+SKU grids and bulk Opportunities actions, but our Shopify storefront widget polish is newer and less battle-tested. | Six years of refinement: polished native cart drawer/mini-cart, BOGO, mix-and-match, build-a-box, volume breaks, warranty upsell, custom CSS, page-builder integrations. Best-in-class for a no-code Shopify SMB. |
| Bundles model | True catalog bundles/kits with their own SKU, pricing strategy, AI-generated copy, and a draft-to-live lifecycle, plus conversion/attribution tracking. | Bundles are storefront widget offers (fixed, mix-and-match, build-a-box, FBT) rather than catalog products with their own SKU and lifecycle. Great for display, less so for inventory/ERP cohesion. |
| Agent-callable surface (API / MCP / ACP) | Public REST API plus an MCP server exposing 19 agent-callable tools (18 off Shopify) to any MCP host, plus an ACP discovery/endpoint surface, so AI shopping agents can call the recommendations directly. | No public API, no MCP server, no agentic-commerce surface. It's a storefront widget, invisible to AI shopping agents driving discovery. |
| B2B depth | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | Consumer DTC focused. No RFQ/quote bundles, reorder prediction, contract pricing, company hierarchy. |
| Price and time-to-value for a small Shopify store | Free $0 tier on every platform; Plus is $99/mo flat (or ~$79/mo on annual), and our Shopify App Store submission is in preparation (direct install by request today). | $0 to $29.99/mo, commission-free, all features on every tier, live on the Shopify App Store since 2019 with ~6,000 stores and 4.9 stars across ~384 reviews. Cheaper and faster to adopt. |
| Setup and where data lives | Mining runs locally inside the merchant install on Magento/WooCommerce with bring-your-own-LLM-key (default claude-haiku-4-5 / gpt-4o-mini), so order data stays on your infrastructure; OrCommerce is a thin hosted client. Requires more setup concepts (engines, thresholds, keys). | Turnkey vendor SaaS: no-code setup in minutes, no engines or API keys to think about, but order/recommendation processing runs in Zoorix's service, not on your store. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansZoorix: Bundles & Cross Sell
Revenue-attribution SaaS, commission-free, all features on every tier. Forever Free while app-attributed orders stay under ~$100/mo; Basic $7.99, Growth $14.99, Premium $29.99/mo priced by the upsell revenue the widget itself generates, scaling above that.
Visit Zoorix: Bundles & Cross SellThe honest verdict
Zoorix is the best-in-class cheap, no-code Shopify bundle widget, and that's exactly its ceiling. If you're a single small Shopify store that wants bundle and cross-sell offers live today for $0 to $29.99/mo, with six years of polish and a 4.9 rating, it's the easier, cheaper buy, and our Shopify App Store submission is in preparation (direct install by request today).
Be honest about the price and maturity gap: Zoorix is commission-free with every feature on every tier; our Plus is $99/mo flat. For a price-sensitive DTC store that just wants widgets, that's a real reason to pick them.
MBA wins the moment you care about recommendations you can audit (real support/confidence/lift across six mining engines, including a profit-aware HUI engine that ranks by margin) rather than a black-box widget recommender.
MBA wins on reach and agent-readiness: five storefronts on one API contract, a public REST API plus a 19-tool MCP server (18 off Shopify) callable from any MCP host, and an ACP surface, so AI shopping agents can call your recs. Zoorix has no API, MCP, or agentic surface and is invisible to those agents.
MBA wins on B2B and on keeping data first-party: B2B-aware mining on OroCommerce and reorder-prediction data via the REST API, plus mining that runs locally inside your Magento/Woo install. They're not really competing on the same surface; pick Zoorix for a turnkey Shopify widget, pick MBA for an auditable, cross-platform, agent-callable intelligence layer.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.