MBA vs YITH Frequently Bought Together
Long-running YITH plugin for WooCommerce. Manual or rule-based FBT widget on PDPs.
When MBA wins
You want the FBT recommendations DRIVEN by real co-purchase data rather than admin-configured rules.
When YITH Frequently Bought Together wins
You want a simple, reliable WooCommerce FBT widget with manual rule control + you're already in the YITH ecosystem.
Full comparison still in the writing queue
We're working on the feature-by-feature breakdown for YITH Frequently Bought Together. The verdict above gives the short version. Email [email protected] if you want the detailed comparison sooner; we prioritize the ones merchants actually ask about.
Pricing snapshot
MarketBasketAnalysis
Flat $49/mo for WooCommerce, $199/mo for Magento, $49/mo for Shopify (in App Store review). No usage caps, no revenue share, no add-ons.
See plansYITH Frequently Bought Together
$94.99/year (single site) for the premium version.
Visit YITH Frequently Bought TogetherThe honest verdict
YITH is mature + reliable, but it's a config-driven widget; you tell it which products go together, it doesn't tell you.
MBA mines the actual co-purchase patterns and surfaces them ranked by lift. Different intent: one is a display tool, the other is a discovery tool.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.