MBA vs WPC Frequently Bought Together for WooCommerce
A mature, inexpensive WooCommerce plugin for hand-curated "frequently bought together" bundles with flexible discounts and bulk Smart Rules.
When MBA wins
If you want recommendations derived from your actual order history (with inspectable support/confidence/lift), the same engine across multiple storefronts, or an API/MCP surface for agents, MarketBasketAnalysis is the better fit.
When WPC Frequently Bought Together for WooCommerce wins
If you run a single WooCommerce store, want to hand-pick or rule-configure bundles with rich discount and layout controls, and prefer a cheap one-time license over any subscription, WPC FBT is the simpler, lower-cost pick.
Feature comparison
Color-striped rows favor MBA, WPC Frequently Bought Together for WooCommerce, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | WPC Frequently Bought Together for WooCommerce |
|---|---|---|
| How recommendations are generated | Data-driven co-purchase mining over real order history with six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback | Manual per-product lists plus rule-based Smart Rules (by type/category/tag/brand); reuses WooCommerce related/cross-sell/upsell relations |
| Explainability of suggestions | Every rule emits support, confidence, and lift and is inspectable in-admin | No statistical metrics; pairings are whatever the merchant configured |
| Manual bundle curation UX and discount controls | Supports real-SKU bundles, but curation UI is lighter than a dedicated bundle plugin | Polished drag-and-drop curation with percentage/fixed/fixed-price discounts, quantity limits, and layout controls |
| WooCommerce-native footprint and ecosystem fit | First-party mining runs locally inside the WooCommerce install; integrates as a WooCommerce app | Deeply WooCommerce-native, compatible with most themes and the broader WPC plugin suite |
| Multi-platform coverage | One API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | WooCommerce only |
| Agent/API surface | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No public API or MCP; WordPress hooks/filters only |
| Merchandising breadth beyond bundles | Substitutions, post-purchase upsell, A/B testing, and B2B-aware mining on OroCommerce | Focused on frequently-bought-together offers and bundle discounts |
| Privacy and data handling | Mining runs on-store inside the merchant install; AI is bring-your-own Anthropic/OpenAI key | Runs locally in WordPress with no external data sharing |
| Pricing model | Flat transparent tiers: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV/revenue-share | Cheap one-time lifetime license ($29-$99) plus a free version; lower absolute cost |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansWPC Frequently Bought Together for WooCommerce
One-time lifetime license with 1-year support: $29 single site, $59 up to 5 sites, $99 unlimited; a free version is on WordPress.org. No GMV or revenue-share.
Visit WPC Frequently Bought Together for WooCommerceThe honest verdict
WPC FBT is a solid, battle-tested choice if your need is literally hand-curated or rule-based bundles on one WooCommerce store. With 10,000+ installs and a one-time license starting at $29, it is hard to beat on price for that scope.
The core architectural difference is the source of truth: WPC FBT shows what a merchant decided to pair, while MarketBasketAnalysis shows what shoppers actually bought together, with support/confidence/lift you can audit before promoting a rule.
If you only run WooCommerce and never plan to query recommendations programmatically, WPC FBT's API gap will not bother you; if you want an agent-callable REST/MCP surface or the same logic on Shopify/BigCommerce/Magento/Oro, MBA is built for that and WPC FBT is not.
Honest caveat: WPC FBT has a more refined manual bundle and discount UI than MBA, so if your merchandiser wants to tweak per-bundle layout and pricing by hand, expect WPC to feel nicer there.
Pick WPC FBT for cheap, curated, single-store bundles; pick MBA when you want explainable data-mined recommendations, multi-platform reach, B2B/upsell/A-B tooling, and agent-native APIs.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.