MBA vs WowRevenue
An all-in-one WooCommerce campaign builder for bundles, BOGO, mix-and-match, and frequently-bought-together discounts with a polished merchant UI.
When MBA wins
MarketBasketAnalysis wins when you want recommendations that are actually mined from your order history (with inspectable support/confidence/lift), need the same engine across multiple storefronts, or want API/MCP/agent access and B2B workflows rather than only hand-built campaigns.
When WowRevenue wins
If you run a single WooCommerce store and want the broadest set of ready-made promotion campaigns (BOGO, spending goals, countdown timers, free shipping bar, next-order coupons) with a flat low price and no interest in data-driven recommendations, WowRevenue is hard to beat.
Feature comparison
Color-striped rows favor MBA, WowRevenue, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | WowRevenue |
|---|---|---|
| Recommendation logic (how product pairings are chosen) | Co-purchase mining from real order history via six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift, with rules inspectable in-admin | Merchant manually configures campaigns and selects products for bundles and frequently-bought-together; no automated co-purchase mining or lift/confidence output |
| Promotional campaign breadth (BOGO, spending goals, timers, shipping bar) | Real-SKU bundles plus BOGO, BYOB, volume, virtual bundles, substitutions, post-purchase upsell, and cart drawer | 12+ campaign types including BOGO, quantity discounts, spending goals, countdown timers, free shipping bar, next-order coupon, and ready-made templates |
| Bundles, mix-and-match, and frequently-bought-together | Real-SKU bundles with BYOB/volume/BOGO/virtual formats and substitutions, sourced from mined rules or curated manually | Product bundles, mix-and-match, and frequently-bought-together all supported with strong layout and display controls |
| Multi-platform coverage | One API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | WooCommerce only |
| A/B testing of offers | Built-in A/B testing reporting lift with confidence intervals | A/B testing across store sections is supported |
| API / MCP / agent-native access | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No public recommendation API or MCP/agent endpoints; configuration is through the WordPress admin UI |
| Data privacy and where intelligence runs | Mining runs first-party inside the merchant install (Woo/Magento); AI is bring-your-own-key | Runs as a self-hosted WordPress/WooCommerce plugin, so campaign data stays on the merchant's own site |
| B2B readiness | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | Focused on B2C/DTC promotions; no dedicated B2B quoting or reorder-prediction tooling |
| Pricing model | Flat transparent pricing: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV or revenue-share | Free WordPress.org tier plus low flat Pro plans (yearly ~$63-103, lifetime ~$209-274), no GMV or revenue-share |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansWowRevenue
Free version on WordPress.org (1,000+ active installs); Pro yearly from about $63/yr (1 site) to about $103/yr (unlimited sites), or lifetime from about $209 (1 site) to about $274 (25 sites). No GMV or revenue-share; 14-day money-back guarantee.
Visit WowRevenueThe honest verdict
WowRevenue is a mature, well-reviewed WooCommerce promotions toolkit. If your goal is to hand-build a wide range of discount campaigns (BOGO, spending goals, timers, shipping bars) on a single WooCommerce store at a low flat price, it is an excellent, focused choice.
Its frequently-bought-together and bundle offers are merchant-configured by hand, not mined from your actual order data, so you do not get explainable support/confidence/lift or rules you can inspect and trust the way MarketBasketAnalysis provides.
WowRevenue is WooCommerce-only. MarketBasketAnalysis runs the same recommendation engine across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract, which matters if you sell on more than one platform.
MarketBasketAnalysis adds an agent-native surface (public REST API, 19-tool MCP server (18 off Shopify), ACP endpoints) and B2B-aware mining on OroCommerce that WowRevenue does not target.
On pricing both are honest and flat with free tiers and no revenue-share; pick WowRevenue for the richest manual-campaign UI on a single Woo store, and MarketBasketAnalysis when you want data-driven, explainable, multi-platform, API-accessible recommendations.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.