MBA vs Wiser
Personalized recommendation widgets for Shopify. Multiple widget types (FBT, Recently Viewed, Related, etc.).
When MBA wins
You want the recommendation logic to be inspectable (every rule has support/confidence/lift), not a black-box widget.
When Wiser wins
You want a polished multi-widget recommendation suite (FBT, recently viewed, recently sold) with quick install + low cost.
Full comparison still in the writing queue
We're working on the feature-by-feature breakdown for Wiser. The verdict above gives the short version. Email [email protected] if you want the detailed comparison sooner; we prioritize the ones merchants actually ask about.
Pricing snapshot
MarketBasketAnalysis
Flat $49/mo for WooCommerce, $199/mo for Magento, $49/mo for Shopify (in App Store review). No usage caps, no revenue share, no add-ons.
See plansThe honest verdict
Wiser ships fast + cheap if you want widgets installed today and don't need to know why each pairing was suggested.
MBA's edge is data transparency + the option to override every recommendation, which matters as catalogs grow + merchandising teams want to steer.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.