MBA vs Related Products for WooCommerce by WebToffee
A free WooCommerce plugin that lets you control related products, upsells, and cross-sells through manual picks and category, tag, and attribute rules.
When MBA wins
If you want recommendations driven by actual co-purchase data with inspectable support/confidence/lift, real-SKU bundles, A/B testing, and the same engine across multiple storefronts and AI agents, MarketBasketAnalysis is built for that.
When Related Products for WooCommerce by WebToffee wins
If you run a single WooCommerce store and just need free, reliable control over what shows in the related-products widget (by category, tag, attribute, or hand-picked) with a clean slider, WebToffee does that simply and at no cost.
Feature comparison
Color-striped rows favor MBA, Related Products for WooCommerce by WebToffee, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Related Products for WooCommerce by WebToffee |
|---|---|---|
| Free WooCommerce tier | Yes, a free $0 tier; Plus is $99/mo flat (or ~$79/mo on annual), no GMV or revenue-share. | Yes, free on WordPress.org with a paid premium tier. |
| How recommendations are generated | Co-purchase mining across six engines (SQL pairs, FP-Growth default, profit-aware HUI, AI cold-start) producing data-driven pairs. | Manual hand-picks plus category/tag/attribute rules and a 'Relevance' subcategory heuristic; no co-purchase analysis. |
| Explainable metrics (support / confidence / lift) | Every rule emits support, confidence, and lift, inspectable directly in-admin. | No statistical scoring; sorting is by title, date, rating, popularity, price, relevance, or random. |
| Manual control over related products | Supports curation and substitutions alongside mined rules. | Strong: global rules plus per-product overrides, exclusions, and hand-picked linked products. |
| Storefront display widgets (slider, cart, grid) | Includes a cart drawer and recommendation surfaces; WooCommerce-native rendering. | Polished slider/grid widget with per-device counts, cart-page display, and shortcode support. |
| Real-SKU bundles and formats (BYOB / volume / BOGO / virtual) | Yes: real-SKU bundles with multiple formats, substitutions, and post-purchase upsells. | No automatic bundle generation; relays native WooCommerce upsell/cross-sell fields only. |
| A/B testing with lift and confidence intervals | Built-in A/B testing reporting lift and confidence intervals. | No A/B testing. |
| Multi-platform support on one API contract | Same intelligence across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract. | WooCommerce only. |
| Agent-native APIs (REST / MCP / agentic commerce) | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | No public REST API or MCP/agent endpoints; configured in WP admin. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansRelated Products for WooCommerce by WebToffee
Free on WordPress.org with a premium tier; WebToffee premium plugins typically run around $99/year single-site and $199/year for 5 sites. No GMV or revenue-share.
Visit Related Products for WooCommerce by WebToffeeThe honest verdict
WebToffee is a genuinely good free choice for merchants who want straightforward, rules-based control of the related-products widget on a single WooCommerce store, with a clean slider and per-product overrides.
Its recommendations are curated or rule-based (category, tag, attribute, relevance heuristic), not derived from actual co-purchase behavior, so there is no support, confidence, or lift to inspect.
It lacks automatic real-SKU bundles, A/B testing, and any agent-facing API, all of which MarketBasketAnalysis provides.
MarketBasketAnalysis is WooCommerce-native too but extends the same explainable engine across five storefronts and exposes it to AI agents via REST and MCP.
Choose WebToffee for simple, free, single-store curation; choose MarketBasketAnalysis when you want data-driven, explainable recommendations, bundles, experimentation, and multi-platform or agentic reach.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.