MBA vs Upsell & Cross Sell, Selleasy
Best-value Shopify upsell and cross-sell suite: Amazon-style FBT plus offers across PDP, cart, checkout, and post-purchase, from a generous free tier.
When MBA wins
You want recommendations derived from inspectable co-purchase math (support, confidence, lift), real catalog bundle SKUs, the same intelligence across five platforms, or an agent-callable API and MCP surface.
When Upsell & Cross Sell, Selleasy wins
You run a single Shopify store, want polished upsell and FBT widgets live across every touchpoint today for a few dollars a month, and don't need to see why each pairing was picked.
Feature comparison
Color-striped rows favor MBA, Upsell & Cross Sell, Selleasy, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Upsell & Cross Sell, Selleasy |
|---|---|---|
| Source of recommendations | Six inspectable mining engines: sql_pairs, fp_growth (default), seasonal_cohort, return_aware, hui (profit-aware), and ai_catalog (LLM cold-start), plus a co_occurrence fallback. Every rule carries support, confidence, and lift you can audit and override. | Shopify's built-in recommendation algorithm plus manual merchant curation, with newer ChatGPT-style AI recs metered by credits on higher tiers. No exposed support/confidence/lift and no engine choice. |
| Touchpoint coverage out of the box | Recommendations across the journey, but the merchandising focus is data-driven bundles and Opportunities rather than a turnkey set of pre-styled offer widgets at every placement. | Mature, pre-built offer widgets on product page, cart drawer, cart page, checkout extension, thank-you page, and order-status page. This breadth shipped and refined over years is genuinely strong. |
| Bundles you actually own | Creates real catalog bundle/kit SKUs with pricing strategy, AI-generated copy, a draft-to-live lifecycle, and conversion/attribution tracking. | Renders bundle and add-on offers as storefront widgets and discounts; it surfaces impressions and offers rather than building real catalog bundle products with SKUs. |
| Platforms | One API contract across five platforms: Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce. | Shopify only. No BigCommerce, WooCommerce, Magento, OroCommerce, or headless one-endpoint story. |
| Agent and API surface | Agent-native: public REST API, 19 agent-callable MCP tools (18 off Shopify) usable from any MCP host, and ACP discovery/endpoints so AI shopping agents can call the intelligence. | No public API, no MCP server, and no agentic-commerce surface. It is a storefront app, not an intelligence layer agents can call. |
| AI model and data control | Bring-your-own-key AI direct to your provider (defaults to claude-haiku-4-5 / gpt-4o-mini, selectable up to claude-opus-4-8 / claude-sonnet-4-6 / gpt-4.1). Mining runs locally inside the merchant install on Magento and WooCommerce. | AI is a metered cloud credit add-on gated to higher tiers; recommendation generation leans on Shopify plus a hosted AI-credit system, with no bring-your-own-key or on-store mining option. |
| Price and free tier | Flat, GMV-independent: free $0 tier, Plus $99/mo (or ~$79/mo on annual). No revenue share. The paid path is a flat $99/mo Plus, not single-digit dollars. | Generous free tier (up to 50 orders/mo) and paid plans around $9 to $25/mo for small stores, undercutting MBA on raw Shopify sticker price. |
| B2B and replenishment | B2B-aware mining on OroCommerce, reorder-prediction data through the REST API, and out-of-stock substitutions with reason codes. | Consumer-only. No B2B/RFQ/quote bundles, reorder prediction, contract pricing, or company-hierarchy support. |
| Time to value and trust on Shopify | Install, run a job, and see ranked recommendations within about 15 minutes, but the Shopify App Store listing is still pending and trust signals are early. | Built for Shopify badge, 4.9 stars across ~2,400 reviews, ~29k active stores, and Zoom onboarding. For a non-technical merchant who just wants offers live today, it's the faster, more proven buy. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansUpsell & Cross Sell, Selleasy
Order-volume tiered SaaS: free up to 50 orders/mo, then roughly $8.99 to $24.99/mo on the App Store; Logbase's site lists higher AI tiers (~$49 Pro with metered AI credits, ~$99+ Custom). Scales with order count, not GMV.
Visit Upsell & Cross Sell, SelleasyThe honest verdict
Selleasy is the best price-to-value way to put Amazon-style upsell and cross-sell widgets on a single Shopify store. Generous free tier, Built for Shopify polish, broad touchpoint coverage, and a renowned support reputation. If that's the job, it's an easy recommendation and we say so honestly.
The honest gap is transparency and ownership: Selleasy's recommendations come from Shopify's algorithm plus manual curation plus metered AI credits, with no inspectable support/confidence/lift, and it renders offers rather than building real catalog bundle SKUs.
MBA is the intelligence layer underneath those widgets: six auditable mining engines (including profit-aware HUI and an ai_catalog cold-start), real bundles you own, the same data across five platforms, on-store mining with bring-your-own-key AI, and B2B-aware mining on OroCommerce.
MBA is also agent-native: a public REST API and 19 agent-callable MCP tools (18 off Shopify) (any MCP host) plus ACP endpoints, so AI shopping agents can call your recommendations. Selleasy has no API, MCP, or agentic surface.
Pick Selleasy if you're a small Shopify-only merchant who wants cheap, polished offers live today. Pick MBA when you want explainable, profit-aware, multi-platform, agent-ready intelligence, and bundles you actually own. They can even coexist: MBA decides what to bundle, Selleasy can render the offer.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.