MBA vs Sales UP for WooCommerce
A free WooCommerce plugin that adds a frequently-bought-together / cross-sell block with bundle discounting on the product page.
When MBA wins
If you want recommendations that come from explainable co-purchase mining (support/confidence/lift you can audit), the same engine across multiple storefronts, and a REST/MCP/agentic-commerce API surface, MarketBasketAnalysis is built for that and Sales UP is not.
When Sales UP for WooCommerce wins
If you run a single WooCommerce store and just want a free, drop-in frequently-bought-together block with a manual bundle discount and no setup overhead, Sales UP does that job out of the box.
Feature comparison
Color-striped rows favor MBA, Sales UP for WooCommerce, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Sales UP for WooCommerce |
|---|---|---|
| Recommendation source | Co-purchase mining with 4 selectable engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift | Manual product pairing or basic WooCommerce related/cross-sell product fields; no statistical mining |
| Explainability / rule inspection | Every rule is inspectable in-admin with its support, confidence, and lift metrics | No mined rules to inspect; pairings are merchant-entered or theme-driven |
| Free WooCommerce tier | Free $0 tier available, plus Plus $99/mo (or ~$79/mo on annual), with flat, transparent pricing | Free plugin on WordPress.org with an optional paid Pro upgrade |
| Frequently-bought-together / cross-sell block on product page | Real-SKU FBT and cross-sell recs plus cart drawer and post-purchase upsell | Frequently-bought-together / cross-sell block on the single product page, its core use case |
| Bundle formats and discounting | Real-SKU bundles with BYOB, volume, BOGO, and virtual formats plus substitutions | Bundle discount on the frequently-bought-together set; simpler discount-rule and BOGO options in Pro |
| Multi-platform coverage | Same intelligence across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract | WooCommerce only |
| Agent-native API surface | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP / agentic-commerce endpoints | No public API, MCP, or agentic-commerce surface; configured in wp-admin |
| A/B testing of recommendations | Built-in A/B testing with lift and confidence-interval reporting | No native experimentation or lift measurement |
| B2B and email/marketing reach | B2B-aware mining on OroCommerce plus Klaviyo and email recommendations | On-store storefront blocks only; no B2B quoting or email recommendation feeds |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansSales UP for WooCommerce
Free WooCommerce plugin with a paid Pro upgrade (single-site Pro roughly in the $39-60/year range, scaling for multi-site); no GMV or revenue-share.
Visit Sales UP for WooCommerceThe honest verdict
Sales UP is a genuinely useful, free way to put a frequently-bought-together / cross-sell block with a bundle discount on a single WooCommerce store, and for that narrow job it is hard to beat on price and simplicity.
Its recommendations are manual or rule-based rather than mined, so there is no support/confidence/lift to audit and no data-driven discovery of which products actually sell together.
It is WooCommerce-only with no public API, MCP server, or agentic-commerce endpoints, so it does not fit multi-storefront catalogs or AI-agent-driven commerce.
MarketBasketAnalysis is the stronger choice when you want explainable co-purchase mining, the same engine across five platforms, richer bundle formats with A/B testing, and B2B plus email reach, all on flat pricing with a free WooCommerce tier of its own.
If you are a solo WooCommerce merchant who only needs a basic free FBT widget today, Sales UP is a reasonable starting point; MarketBasketAnalysis is the upgrade path when you outgrow manual pairing.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.