MBA vs Products Suggestions for WooCommerce
A free BeRocket plugin that shows rule-based cross-sell suggestions in the WooCommerce cart based on cart contents and categories.
When MBA wins
If you want recommendations actually mined from real co-purchase data (support/confidence/lift) instead of manual rules, plus real bundles, A/B testing, and the same engine across multiple storefronts and via API/agents.
When Products Suggestions for WooCommerce wins
If you run a single WooCommerce store, want a free plugin, and just need to hand-pick or category-match a few cross-sell products to show in the cart, it is simpler and lighter to set up.
Feature comparison
Color-striped rows favor MBA, Products Suggestions for WooCommerce, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Products Suggestions for WooCommerce |
|---|---|---|
| Recommendation logic | Mines real co-purchase patterns with six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift | Rule-based: suggests by other products in cart, by category, or default/random fallback; no mining |
| Explainability / analytics | Every rule is inspectable in-admin with support, confidence, and lift metrics | No analytics, lift, or confidence metrics; suggestions are configured, not measured |
| Cart cross-sell display | Cart drawer plus post-purchase upsell, substitutions, and on-site recommendation slots | Suggestions after cart table/totals, plus widgets, shortcodes, and slider variants on any page |
| Price (entry) | Free $0 tier; Plus $99/mo flat (or ~$79/mo on annual); no GMV or revenue share | Free on WordPress.org with optional paid premium tier |
| Real-SKU bundles & formats | BYOB, volume, BOGO, and virtual bundle formats built on real SKUs | No bundle builder; shows individual suggested products only |
| A/B testing | Built-in A/B testing with lift and confidence intervals | No A/B testing |
| Multi-platform reach | Same intelligence across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract | WooCommerce only |
| API & agent access | Public REST API, 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No REST API or agent integration |
| Ease of setup for a basic single store | More to configure: choose an engine, run mining, then publish placements | Lightweight: install, pick suggestion rules, drop a widget/shortcode |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansProducts Suggestions for WooCommerce
Free on WordPress.org with a paid premium tier for advanced display/options. No GMV or revenue share.
Visit Products Suggestions for WooCommerceThe honest verdict
Products Suggestions for WooCommerce is a genuinely free, no-fuss way to put cross-sell products in the WooCommerce cart, and for a single store with hand-picked or category-matched suggestions it does the job well.
Its suggestions are configured rules (cart contents, category, random/default), not data-mined; there is no support/confidence/lift, no analytics, and no A/B testing to know whether the recommendations actually move revenue.
MarketBasketAnalysis is the stronger fit when you want recommendations mined from real co-purchase behavior, with inspectable rules, real-SKU bundles, substitutions, and A/B testing to prove lift.
MBA also extends beyond a single WooCommerce store: one engine and API contract across five storefronts, plus REST API, MCP, and agentic-commerce endpoints, which this plugin does not offer.
Both have a free entry point with flat, no-revenue-share pricing, so the choice is really features-needed versus simplicity, not cost.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.