MBA vs Plumrocket Customers Also Bought
A low-cost, open-source Magento extension that surfaces "who bought this also bought" product suggestions from your store's own order history.
When MBA wins
If you want inspectable co-purchase rules with support/confidence/lift, real-SKU bundles and A/B testing, B2B-aware mining and reorder-prediction data, or the same recommendations across more than one storefront and via API/MCP for AI agents, MarketBasketAnalysis is built for that.
When Plumrocket Customers Also Bought wins
If you run a single Magento store and just want a cheap, owned, set-and-forget "also bought" widget with a one-time fee and full source code, Plumrocket is the simpler buy.
Feature comparison
Color-striped rows favor MBA, Plumrocket Customers Also Bought, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Plumrocket Customers Also Bought |
|---|---|---|
| Core 'also bought' recommendations from order history | Yes; co-purchase mining over real order history (sql_pairs and FP-Growth engines) is the default behavior. | Yes; an order-history algorithm with popularity sorting plus a random-product fallback for thin data. |
| Explainable rules (support / confidence / lift, inspectable in admin) | Every recommendation traces to a mined rule emitting support, confidence and lift, inspectable in-admin. | Suggestions come from a closed 'advanced algorithm'; no support/confidence/lift surfaced to the merchant. |
| Recommendation engines / cold-start handling | Six engines: sql_pairs, FP-Growth (default), seasonal_cohort, return_aware, profit-aware HUI, and an ai_catalog engine for cold-start stores, plus a co_occurrence fallback. | One order-history algorithm; cold-start handled by showing random products until enough orders accumulate. |
| Platform coverage | One API contract across Shopify, BigCommerce, WooCommerce, Magento and OroCommerce. | Magento only, and the published product targets Magento 1 (CE 1.6-1.9 / EE 1.12-1.14). |
| Real-SKU bundles and offer formats (BYOB, volume, BOGO, virtual, substitutions) | Builds real-SKU bundles with BYOB, volume, BOGO and virtual formats, substitutions, post-purchase upsell and a cart drawer. | Display-only suggestion widgets on product and cart pages; no bundle products or offer formats. |
| A/B testing of recommendations | Built-in A/B testing with lift and confidence intervals. | No built-in A/B testing. |
| Agent-native / API access (REST, MCP, agentic commerce) | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | Server-side Magento module with developer guide/API for integration, but no MCP or agentic-commerce surface. |
| B2B readiness | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | No dedicated B2B quoting or reorder workflows. |
| Pricing model and ownership | Flat transparent pricing (free $0 tier; Plus $99/mo), no GMV or revenue share. | One-time $79 per install with lifetime open-source code and 1 year of updates; you fully own the module. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansPlumrocket Customers Also Bought
One-time license, $79 for a single Magento install: lifetime open-source code plus 1 year of updates and support, no subscription or revenue share.
Visit Plumrocket Customers Also BoughtThe honest verdict
Plumrocket is a genuinely good value for a single Magento store: $79 one-time, full open-source code you own forever, and a straightforward order-history 'also bought' widget with no recurring fees.
Its big limits are scope: it's Magento-only (publicly a Magento 1 product), the algorithm is a black box with no support/confidence/lift exposed, and it only displays suggestions rather than building bundles.
MarketBasketAnalysis wins on transparency and depth: inspectable mined rules with metrics, six engines including profit-aware and cold-start, real-SKU bundles, A/B testing, and B2B-aware mining and reorder-prediction data.
MarketBasketAnalysis is also the only option here that runs the same intelligence across five storefronts and exposes it via REST, a 19-tool MCP server (18 off Shopify), and agentic-commerce endpoints.
Choose Plumrocket if you want the cheapest owned widget for one Magento store; choose MarketBasketAnalysis if you need explainable recommendations, real offers, B2B, multi-store reach, or AI-agent access.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.