MBA vs Personyze
A hosted, no-code personalization and A/B testing suite whose 300+ AI algorithms power recommendation widgets, behavioral targeting, and email across any site via a tag snippet.
When MBA wins
If you need explainable co-purchase rules (support/confidence/lift you can inspect), real-SKU bundle formats, first-party mining that runs inside your store, and an agent-ready REST/MCP API at flat pricing, MarketBasketAnalysis is the tighter fit.
When Personyze wins
If you want a broad no-code marketing suite where one tag drives on-site personalization, A/B tests, banners, ABM, dynamic landing pages, and behavior-triggered email across any CMS plus deep CRM/CDP/ESP integrations, Personyze does far more than recommendations.
Feature comparison
Color-striped rows favor MBA, Personyze, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Personyze |
|---|---|---|
| Recommendation explainability | Six inspectable engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emit support/confidence/lift; every rule is viewable and editable in-admin. | 300+ tunable AI/behavioral algorithms you select and weight, but the per-item reasoning is a black box with no exposed association metrics. |
| Scope of the product | Focused on co-purchase intelligence, bundles, substitutions, and upsell; no on-site CMS personalization, banners, ABM, or dynamic landing pages. | Full personalization suite: on-site content personalization, A/B testing, pop-ups/banners, ABM, social proof, dynamic landing pages, and email all from one tag. |
| Bundles and offer formats | Real-SKU bundle builder with BYOB, volume, BOGO, and virtual bundles, plus substitutions, post-purchase upsell, and cart-drawer placements. | Recommendation widgets (sliders, galleries, exit-intent, email blocks) but not a dedicated multi-format bundle/offer builder. |
| Agent and developer surface | Public REST API plus a 19-tool MCP server (18 off Shopify) and ACP/agentic-commerce endpoints, available on all tiers. | Has an API and roll-your-own integrations, but full API access is gated to the Enterprise tier and there is no MCP or agentic-commerce surface. |
| Data residency and privacy | Mining runs first-party inside the merchant install (Magento/Woo); AI is bring-your-own Anthropic/OpenAI key (Oro is a thin hosted client). | Hosted SaaS: behavioral data and processing live in Personyze's cloud, reached through a tag snippet or GTM. |
| Pricing model | Flat and transparent: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV cut or pageview metering. | Pageview-metered with overage blocks, scaling from $149 to $1,450+/mo; predictable but costs rise with traffic. |
| Platform reach | Same intelligence across five storefronts (Shopify, BigCommerce, WooCommerce, Magento, OroCommerce) on one API contract. | Platform-agnostic via tag install on essentially any site (Shopify, Magento, WordPress, HubSpot) plus broad CRM/CDP/ESP integrations. |
| Behavioral targeting and segmentation | Co-purchase rules and B2B-aware signals (reorder-prediction data via the REST API); not a general visitor-segmentation/targeting engine. | 70+ targeting criteria spanning behavioral, referral, CRM, and dynamic site data for fine-grained audience segmentation. |
| Experimentation | Built-in A/B testing for bundles and recommendations with lift and confidence-interval reporting. | Mature A/B testing and experimentation across all personalized content, not just recommendation widgets. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansPersonyze
Pageview-metered SaaS: Free (5k pageviews), Starter $149/mo (50k), Growth $250/mo (100k), Power $450/mo (1M), Enterprise $1,450+/mo (10M), with per-block overage fees; full API access gated to the Enterprise tier.
Visit PersonyzeThe honest verdict
Different center of gravity: Personyze is a broad no-code personalization and A/B testing suite; MarketBasketAnalysis is a focused, explainable co-purchase and bundling engine. Pick the suite if you want one tag to run your whole on-site/email personalization program.
If anyone needs to defend why two products are recommended together, MBA wins on transparency. Personyze's 300+ algorithms are powerful but opaque; MBA hands you support/confidence/lift and lets you inspect and override the rule in admin.
Watch the cost curve. Personyze meters on pageviews with overage blocks and gates full API access to Enterprise; MBA is flat (free $0 tier, $99 Plus, no GMV cut), which matters for high-traffic or API-heavy stores.
For agent/headless builds, MBA's REST plus 19-tool MCP (18 tools off Shopify) and ACP endpoints are first-class on every tier; Personyze offers an API but no MCP or agentic-commerce surface and reserves full API for the top plan.
Privacy and B2B tip the niche: MBA mines first-party inside the store with bring-your-own LLM key and ships B2B-aware mining on OroCommerce. Personyze is hosted SaaS aimed more at marketer-driven personalization than B2B catalog mechanics.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.