MBA vs Mirasvit Automatic Related Products
A mature, native Magento 2 extension that places rule-and-behavior-driven related, cross-sell, and upsell blocks across the storefront with per-block revenue analytics.
When MBA wins
If you want explainable co-purchase mining (support/confidence/lift you can inspect), real-SKU bundles with A/B testing, or the same recommendation contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce plus an agent-facing API/MCP, MarketBasketAnalysis wins.
When Mirasvit Automatic Related Products wins
If you run a single Magento 2 store (especially Commerce or Hyva) and want a battle-tested, deeply native related-products module with rich admin rule conditions and block placements that need zero external API keys, Mirasvit is the safer, more polished pick.
Feature comparison
Color-striped rows favor MBA, Mirasvit Automatic Related Products, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Mirasvit Automatic Related Products |
|---|---|---|
| Recommendation method | Explainable co-purchase mining with six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift per rule | Rule-based and behavior-based filtering (Bought Together, Also Bought, Viewed Together, Whole Catalog) with attribute and category conditions; no association-rule scores |
| Rule transparency and inspection | Generated rules are inspectable in-admin with their support/confidence/lift metrics | Merchants author selection rules manually but there are no mined statistical metrics to inspect |
| Native Magento integration and admin block placement | Works on Magento via the shared API contract plus cart drawer and post-purchase upsell surfaces | Deeply native Magento 2 module: product, category, cart, and account page blocks, custom positions, slider layouts, Hyva-ready, GraphQL |
| Cross-platform coverage | Same intelligence across 5 storefronts (Shopify, BigCommerce, WooCommerce, Magento, OroCommerce) on one API contract | Magento 2 focused; Mirasvit also sells separate, independent Shopify apps but not one unified contract |
| Bundles and bundle formats | Real-SKU bundles plus BYOB, volume, BOGO, and virtual bundle formats, substitutions, and post-purchase upsell | Related/cross-sell/upsell blocks only; no bundle builder (their Product Kit is a separate extension) |
| A/B testing of recommendations | Built-in A/B testing with lift and confidence intervals | No A/B testing; per-block stats only |
| Performance analytics | Mining-level lift plus A/B lift and CI; less mature per-block click/order dashboards out of the box | Mature per-block analytics: impressions, clicks, order conversions, and revenue attribution per configured block |
| Agent-native and programmatic access | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | GraphQL support for storefront queries (off by default, needs a companion extension); no MCP or agentic-commerce layer |
| Pricing model | Flat transparent pricing: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV or revenue-share | One-time license $219 (CE) then $132/yr, with +$240/+$460 tiers for EE/Cloud; no GMV or revenue-share |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansMirasvit Automatic Related Products
One-time license: $219 (Open Source/CE) first year then $132/yr for updates and support; +$240 for Commerce (EE), +$460 for Commerce on Cloud (ECE). No GMV or revenue-share. Free installation and 30-day money-back guarantee.
Visit Mirasvit Automatic Related ProductsThe honest verdict
Mirasvit is the more battle-tested choice for a single Magento 2 install: native blocks everywhere, mature per-block revenue analytics, Hyva and GraphQL support, and no external dependencies. If that is your whole stack, it is hard to beat.
But its recommendations are rule-and-behavior filters, not mined association rules. You configure what shows; you never see why in terms of support, confidence, or lift. MarketBasketAnalysis treats explainability as the product.
If you sell on more than just Magento, MBA gives you one recommendation contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce, versus buying and maintaining separate Mirasvit products per platform.
MBA adds real-SKU bundle formats (BYOB/volume/BOGO/virtual), substitutions, A/B testing with confidence intervals, and an agent-facing REST API plus 19-tool MCP server (18 off Shopify) that Mirasvit simply does not offer.
Pricing is a genuine wash and both avoid GMV/revenue-share: Mirasvit is a one-time license with annual renewal; MBA is flat tier pricing with a free WooCommerce option. Pick on capability and platform reach, not cost.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.