MBA vs Mirasvit Frequently Bought Together
A mature, native Magento 2 cross-sell extension that auto-populates "frequently bought together" blocks from real order co-purchase history plus configurable rules.
When MBA wins
If you need explainable mining (support/confidence/lift surfaced in-admin and via API), real-SKU bundle formats with A/B testing, B2B workflows, or the same recommendation intelligence across multiple storefronts and AI agents rather than Magento alone, MarketBasketAnalysis fits better.
When Mirasvit Frequently Bought Together wins
If you run only Magento 2 and want a battle-tested, native extension with deep storefront placement options, Hyva and GraphQL support, and a built-in views/clicks/orders/profit analytics dashboard, Mirasvit is a proven, well-supported choice that ships fast.
Feature comparison
Color-striped rows favor MBA, Mirasvit Frequently Bought Together, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Mirasvit Frequently Bought Together |
|---|---|---|
| Co-purchase recommendation engine | Six engines (SQL pairs, FP-Growth default, seasonal cohort, return-aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback mining real order history | Single smart algorithm over real order co-purchase history, plus manual selection and conditional rules |
| Explainability of recommendations | Emits support, confidence, and lift per rule; rules are inspectable directly in the admin | No support/confidence/lift metrics exposed; recommendations shown without statistical reasoning |
| Storefront placement and analytics dashboard | Cart drawer, post-purchase upsell, product pages, and Klaviyo/email recommendations | Flexible blocks on product, category, cart, and account pages with built-in views/clicks/orders/profit analytics |
| Multi-platform support | One API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | Magento 2 only (CE/EE/Cloud, 2.3.x-2.4.9, Hyva-ready) |
| Bundle formats and discounts | Real-SKU bundles with BYOB, volume, BOGO, and virtual formats plus substitutions | Recommendation blocks only; bundled discounts require Mirasvit's separate Product Kits extension |
| A/B testing | Built-in A/B testing reporting lift and confidence intervals | No native A/B testing of recommendations |
| Agent and API access | Public REST API, 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | GraphQL support for headless storefronts; no MCP or agentic-commerce layer |
| B2B capabilities | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | No dedicated B2B bundle or reorder workflows |
| Maturity and Magento-native fit | First-party local mining inside the Magento install; bring-your-own AI key | Long-established, widely deployed Magento extension with paid support, free install, and unencrypted source |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansMirasvit Frequently Bought Together
One-time license, sold per Magento edition. Open Source (CE) is roughly $219 for the first year then about $132/year for updates and support; Commerce (EE) adds about $240 and Commerce Cloud adds about $460. Flat fee with no GMV or revenue share, 30-day money-back guarantee, unencrypted source code, and free installation.
Visit Mirasvit Frequently Bought TogetherThe honest verdict
Mirasvit is a strong, native Magento 2 pick: real order co-purchase data, flexible placements, Hyva and GraphQL support, and a solid analytics dashboard backed by an established vendor.
Its scope is Magento-only and recommendation-focused. There is no exposed support/confidence/lift, no native A/B testing with confidence intervals, and bundled discounts need a separate Product Kits extension.
MarketBasketAnalysis wins on explainability (support/confidence/lift in-admin and via API), six mining engines, real-SKU bundle formats, A/B testing, and B2B-aware mining on OroCommerce.
MarketBasketAnalysis also runs the same intelligence across five storefronts on one API contract and is agent-native (REST + 19-tool MCP (18 tools off Shopify) + agentic-commerce endpoints), where Mirasvit offers GraphQL only.
Both keep pricing honest with flat fees and no revenue share; choose Mirasvit if you want a proven Magento-only widget, and MarketBasketAnalysis if you need explainable, cross-platform, agent-ready merchandising.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.