MBA vs Mirasvit Cross-Sell / Upsell Products
A polished, Adobe-Marketplace-approved Magento 2 extension that automates related, cross-sell, and upsell blocks with condition-based rules and built-in conversion analytics.
When MBA wins
If you want statistically explainable co-purchase rules (support/confidence/lift) instead of attribute conditions, sell across more than one platform on one API contract, need agent-native access (REST/MCP/ACP), or want real-SKU bundles plus built-in A/B testing, MarketBasketAnalysis wins.
When Mirasvit Cross-Sell / Upsell Products wins
If you run a single Magento or Adobe Commerce store, want a mature Marketplace-approved extension with a one-time license, Hyvae/GraphQL/Cloud readiness, and merchant-friendly condition rules that replace tedious manual product linking, Mirasvit is a proven, well-supported pick.
Feature comparison
Color-striped rows favor MBA, Mirasvit Cross-Sell / Upsell Products, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Mirasvit Cross-Sell / Upsell Products |
|---|---|---|
| Recommendation logic | Six mining engines including FP-Growth (default), profit-aware high-utility itemset mining, SQL pairs, and AI cold-start; every rule emits support, confidence, and lift and is inspectable in-admin. | Condition/attribute-based selection rules (category, price, attributes, purchase history) with optional AI-driven suggestions; logic is rule-driven, not surfaced as co-purchase statistics. |
| Platforms supported | One intelligence engine and API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce. | Magento Open Source and Adobe Commerce only (no other ecommerce platforms). |
| Display surfaces (product / category / cart) | Product page, cart drawer, post-purchase upsell, plus email/Klaviyo recommendations. | Configurable blocks on product pages, category pages, shopping cart, and the customer account section with flexible placeholder/template positioning. |
| Bundles and product formats | Real-SKU bundles with BYOB, volume, BOGO, and virtual formats, plus substitutions. | Focuses on related/cross-sell/upsell recommendation blocks; not a real-SKU bundle builder. |
| A/B testing and lift measurement | Built-in A/B testing reporting lift with confidence intervals. | Conversion analytics (views, clicks, conversion rate, incremental revenue) but no native A/B testing framework. |
| Agent-native / API access | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | GraphQL support for storefront integration; no MCP or agentic-commerce endpoints. |
| Data privacy and AI model | Mining runs first-party inside the merchant's Magento install; AI is bring-your-own key. | Extension runs on-store inside the merchant's Magento install with unencrypted source; AI suggestions are a built-in feature. |
| B2B capabilities | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | General catalog cross-sell/upsell; no dedicated B2B quote or reorder-prediction tooling. |
| Magento maturity and ecosystem fit | Magento is one of five supported storefronts on a shared contract; younger in the Magento ecosystem. | Long-established, Adobe Marketplace-approved, Hyvae/GraphQL/Cloud-ready extension with a strong review track record and free installation. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansMirasvit Cross-Sell / Upsell Products
One-time perpetual license per edition with one year of support and updates: base ~$219 (Magento Open Source), +$240 for Adobe Commerce, +$460 for Commerce on Cloud; 30-day money-back guarantee. No GMV or revenue-share. (MarketBasketAnalysis is flat subscription: free $0 tier, Plus $99/mo, no GMV/revenue-share.)
Visit Mirasvit Cross-Sell / Upsell ProductsThe honest verdict
Mirasvit is the safer, more battle-tested choice for a single Magento or Adobe Commerce store: a Marketplace-approved extension with a one-time license, free installation, one year of support, and Hyvae/GraphQL/Cloud compatibility.
MarketBasketAnalysis differentiates on transparency and method: its recommendations come from explainable co-purchase mining (support/confidence/lift) you can inspect, rather than attribute conditions, and include a profit-aware engine and AI cold-start.
If you operate on more than one platform, MBA runs the same engine across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract, while Mirasvit is Magento-only.
MBA is meaningfully broader in scope: real-SKU bundles (BYOB/volume/BOGO/virtual), post-purchase upsell, cart drawer, native A/B testing with lift/CI, email/Klaviyo recs, and B2B quote/reorder features that Mirasvit does not target.
MBA is also agent-native (public REST API, 19-tool MCP server (18 off Shopify), ACP endpoints), which Mirasvit does not offer beyond GraphQL; choose Mirasvit for a focused, proven Magento upgrade and MBA for cross-platform, explainable, agent-ready recommendations.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.