MBA vs MageWorx Real Customers Also Bought
A free Magento 2 extension that mines order history via cron to auto-populate a "customers also bought" related-products block.
When MBA wins
If you want explainable, tunable co-purchase rules (support/confidence/lift), real-SKU bundles and merchandising surfaces, A/B testing, B2B workflows, or the same engine across Magento plus Shopify, BigCommerce, WooCommerce, and OroCommerce, MBA wins.
When MageWorx Real Customers Also Bought wins
If you run a single Magento 2 store, want a zero-cost native extension that simply fills the Related Products block from order history, and need nothing beyond that, MageWorx is the lighter, free pick.
Feature comparison
Color-striped rows favor MBA, MageWorx Real Customers Also Bought, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | MageWorx Real Customers Also Bought |
|---|---|---|
| Price | Free $0 tier; Plus $99/mo flat (or ~$79/mo on annual), no GMV or revenue share | Free, one-time install (paid support optional) |
| Recommendation engine | 4 explainable engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift | Single cron-based order-history analysis that fills the Related Products block |
| Rule transparency / explainability | Rules inspectable in-admin with support/confidence/lift metrics | Black-box auto-population; no exposed metrics or rule inspection |
| Auto-populates a 'customers also bought' block | Yes, plus cart drawer, post-purchase upsell, and email/Klaviyo recs | Yes, populates the native Related Products block automatically or manually |
| Platform coverage | One API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | Magento 2 only (CE/EE 2.3.x-2.4.x) |
| Bundles & merchandising formats | Real-SKU bundles with BYOB, volume, BOGO, virtual formats plus substitutions | None; recommendations only, no bundle builder |
| A/B testing of recommendations | Built-in A/B testing with lift and confidence intervals | Not offered |
| Agent / API access | Public REST API, 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No public API or agent integration; in-store block only |
| B2B features | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | No dedicated B2B workflows |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansMageWorx Real Customers Also Bought
Free, one-time install (no subscription). Unencrypted source code, one license per production installation, 60-day money-back guarantee; paid support optional.
Visit MageWorx Real Customers Also BoughtThe honest verdict
MageWorx Real Customers Also Bought is a genuinely free, native Magento 2 extension that does one thing well: cron-mine order history and fill the Related Products block, which is a fine zero-cost starting point for a single Magento store.
It is a black box: recommendations are not exposed as inspectable rules and there are no support/confidence/lift metrics, whereas MBA surfaces tunable, explainable co-purchase rules across six engines.
It is Magento-only and the listed build dates to 2022; MBA runs the same intelligence across 5 storefronts (Shopify, BigCommerce, WooCommerce, Magento, OroCommerce) on one API contract.
MBA goes well beyond a recommendation block with real-SKU bundles, substitutions, post-purchase upsell, cart drawer, A/B testing, B2B-aware mining and reorder-prediction data, and an agent-native REST API plus 19-tool MCP server (18 off Shopify).
Choose MageWorx if free and simple on a single Magento store is all you need; choose MBA when you need explainability, cross-platform reach, merchandising depth, testing, or agent access, accepting its flat $99 Plus pricing.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.