MBA vs Increasingly
A hosted, revenue-share AI bundling service that puts Amazon-style "frequently bought together" widgets on your product pages, checkout, emails, and shopping feeds.
When MBA wins
If you need inspectable co-purchase rules (support/confidence/lift), data that stays inside your own store, agent/API access, or flat pricing with no revenue-share, MarketBasketAnalysis fits better.
When Increasingly wins
If you want a fully managed, zero-engineering "tag and go" widget that also pushes bundles into Google Shopping, Amazon, and eBay feeds, and you would rather pay a percentage of generated revenue than run any mining yourself, Increasingly is the lower-lift choice.
Feature comparison
Color-striped rows favor MBA, Increasingly, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Increasingly |
|---|---|---|
| Recommendation method / explainability | 4 explainable engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift; every rule is inspectable in-admin. | Proprietary 'affordability' AI algorithm; bundles are produced automatically but the underlying logic is a black box you cannot inspect. |
| Platform coverage on one API contract | Same intelligence across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on a single API contract. | Platform-agnostic via a JS tag plus product feed, so it drops onto most carts including Shopify, Magento, BigCommerce, and WooCommerce. |
| Pricing model | Flat, transparent pricing: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV or revenue-share. | Revenue-share: percentage of the incremental revenue it generates, no upfront fee; cost scales with your sales. |
| Data privacy / where mining runs | First-party: mining runs locally inside the merchant install (Magento/Woo); AI is bring-your-own Anthropic/OpenAI key (Oro is a thin hosted client). | Hosted SaaS: you ship historical data and a product feed to Increasingly's cloud, which runs the algorithm and serves widgets. |
| Agent / API / MCP access | Agent-native: public REST API, a 19-tool MCP server (18 off Shopify), plus ACP/agentic-commerce endpoints. | Delivered as managed widgets and feed integrations; no public developer API or MCP surface advertised. |
| A/B testing of bundles | Built-in A/B testing reporting lift with confidence intervals. | Continuous A/B testing with automatic re-optimization as the catalog changes, run for you. |
| Multi-channel reach (ads, marketplaces, email) | On-store surfaces: cart drawer, post-purchase upsell, substitutions, plus storefront bundle widgets. | Pushes bundles beyond the store into Google Shopping, Amazon, and eBay feeds and into order-confirmation emails. |
| Bundle formats and B2B depth | Real-SKU bundles with BYOB/volume/BOGO/virtual formats, substitutions, and B2B-aware mining on OroCommerce. | Focused on B2C 'frequently bought together' affordability bundles; no advertised B2B quoting or reorder workflows. |
| Onboarding speed / managed service | Self-installed app per platform; you own setup and the engine configuration. | Fully managed: 'Tag on site, product feed, historic data, good to go,' with the vendor handling optimization. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansIncreasingly
Revenue-share SaaS: no fixed/recurring fee, you pay a percentage of the incremental revenue Increasingly attributes to its bundles. Aimed at retailers above roughly $3.5M annual revenue with 50+ products. No public flat price.
Visit IncreasinglyThe honest verdict
Increasingly is a managed, revenue-share service, not a tool you operate; MBA is the opposite philosophy: you own the engine, the rules, and the data, at a flat price with no cut of your sales.
Their proprietary 'affordability' algorithm is a black box. MBA exposes support/confidence/lift per rule, so if you need to defend or tune why two SKUs are paired, that visibility matters.
Where Increasingly genuinely wins is reach and effort: it syndicates bundles into Google Shopping, Amazon, eBay, and emails, and requires near-zero engineering. MBA stays on-store and self-hosted, which is the right trade only if privacy, API/agent access, and cost predictability outweigh managed convenience.
Platform breadth and A/B testing are a wash; both cover the major carts and both test bundles, so neither is a deciding factor.
Pick Increasingly if you want hands-off AOV lift across channels and don't mind paying a revenue percentage; pick MBA if you want explainable, first-party co-purchase mining with REST/MCP access and B2B bundle workflows under flat pricing.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.