MBA vs FunnelKit
A polished WooCommerce/WordPress funnel builder for checkout optimization, order bumps, one-click upsells, and A/B testing, with an optional CRM/automations layer.
When MBA wins
Pick MarketBasketAnalysis if you want explainable, data-mined co-purchase recommendations (support/confidence/lift) that run the same way across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce, and you need an agent-native REST/MCP API rather than a hand-built funnel.
When FunnelKit wins
Pick FunnelKit if you are a WooCommerce-only store that wants a mature, visual page/funnel builder with deeply integrated checkout editing, opt-in and thank-you pages, a built-in CRM/email automations layer, and tight Elementor/Divi/Bricks page-builder support out of the box.
Feature comparison
Color-striped rows favor MBA, FunnelKit, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | FunnelKit |
|---|---|---|
| Recommendation logic | Explainable co-purchase mining with six engines (sql_pairs, FP-Growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift, with rules inspectable in-admin. | Merchant manually authors order bumps and one-click upsells per funnel; no automated co-purchase mining or statistical rule scoring. |
| Post-purchase / one-click upsell flow | Real-SKU post-purchase upsell plus substitutions, but no visual funnel/page builder around it. | Mature one-click post-purchase upsells (no re-entering payment), multi-offer steps, plus full opt-in/sales/thank-you page funnels. |
| Checkout and page building | Recommendation widgets and bundle blocks embed into the storefront; not a checkout page editor or funnel/landing-page builder. | Deep WooCommerce checkout customization, sliding cart, opt-in and landing pages, with Elementor/Divi/Oxygen/Bricks/Gutenberg integration. |
| A/B testing | Built-in A/B testing of recommendations and bundle placements. | Built-in split testing of funnels, checkouts, order bumps, upsells, and opt-ins with confidence intervals and revenue-per-visit reporting. |
| Bundles and substitutions | Real-SKU bundles plus substitution recommendations driven by mined association rules. | Order bumps and curated cross-sell offers configured per funnel; no mined bundles or automated substitutions. |
| Platform coverage | One API contract across 5 storefronts: Shopify, BigCommerce, WooCommerce, Magento, OroCommerce. | WooCommerce / WordPress only; no Shopify, BigCommerce, or Magento support. |
| Agent-native / API surface | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | WordPress filter hooks and shortcodes for developers; no MCP server or agentic-commerce endpoints. |
| Privacy / data residency | Mining runs first-party inside the merchant install (Woo/Magento); AI is bring-your-own Anthropic/OpenAI key. | Runs on-site within the WooCommerce install too; optional CRM/automations and email features route customer data through FunnelKit's connected services. |
| B2B depth | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | Supports subscription and membership funnel types, but no RFQ/quote or reorder-prediction tooling. |
| Pricing model | Flat transparent pricing: free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV or revenue-share. | Flat annual licenses ($99.50 to $399.50/yr by site count) with a free WordPress.org plugin and no revenue-share. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansFunnelKit
Freemium for WooCommerce. Free plugin on WordPress.org, then flat-fee annual licenses: Basic $99.50/yr (1 site), Plus $179.50/yr (2 sites), Professional $249.50/yr (3 sites, adds CRM/automations + transactional email), Elite $399.50/yr (30 sites). Standalone FunnelKit Automations bundles from $99.50/yr. No GMV/revenue-share.
Visit FunnelKitThe honest verdict
Different category at the core: FunnelKit is a funnel/checkout builder where a human designs the offers, while MarketBasketAnalysis is a recommendation engine that mines what to offer from real transaction data and shows its support/confidence/lift work. If you want to hand-craft a funnel, FunnelKit; if you want the rules computed and explained, MBA.
On WooCommerce alone FunnelKit is the more complete conversion suite today: checkout editing, sliding cart, opt-in/thank-you pages, CRM/automations, and a battle-tested one-click upsell flow that MBA does not try to replicate.
MBA wins on reach and integration: identical co-purchase intelligence across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API contract, versus FunnelKit being WordPress/WooCommerce-only.
If an LLM or autonomous agent needs to read recommendations or build carts, MBA's REST + 19-tool MCP (18 tools off Shopify) + ACP endpoints are first-class; FunnelKit offers only WordPress hooks and shortcodes.
Pricing is honestly comparable: both are flat-fee with no revenue-share and both have a free tier, so this is a fit decision (builder vs. engine, single-platform vs. multi-platform), not a cost fight.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.