MBA vs FME Extensions Frequently Bought Together
A one-time-purchase Magento 2 extension that mines your order history with the Apriori algorithm to show a discountable frequently-bought-together block on product pages.
When MBA wins
If you need the same recommendation intelligence across multiple storefronts, want inspectable rules with lift (not just support/confidence) and multiple mining engines including profit-aware and AI cold-start, or need an API/MCP/agentic surface and richer bundle, upsell, A/B and B2B tooling, MarketBasketAnalysis wins.
When FME Extensions Frequently Bought Together wins
If you run a single Magento 2 store (including Hyva/GraphQL headless), want a proven Adobe-Marketplace-vetted extension, and prefer a low one-time license fee over any recurring cost, FME is the simpler and cheaper buy.
Feature comparison
Color-striped rows favor MBA, FME Extensions Frequently Bought Together, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | FME Extensions Frequently Bought Together |
|---|---|---|
| Co-purchase mining method | Six engines: SQL pairs, FP-Growth (default), profit-aware high-utility itemset mining, and AI catalog cold-start; merchant can choose per use case | Single Apriori algorithm run over imported/order data |
| Rule metrics surfaced | Support, confidence, and lift, all inspectable per rule in-admin | Support and confidence (configurable minimum thresholds); lift not advertised |
| Platform coverage | One API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | Magento 2 only (2.1.x through 2.4.8, with Hyva and GraphQL packages) |
| Pricing model | Flat transparent subscription: free $0 tier, Plus $99/mo (or ~$79/mo on annual); no GMV or revenue share | One-time $129.99 perpetual license with 1 year support and lifetime access to the purchased version |
| Bundle discounts on the FBT block | Real-SKU bundles with multiple formats (BYOB, volume, BOGO, virtual) plus substitutions | Percentage or fixed bundle discounts on recommended products, selectable/deselectable items |
| FBT widget on product page with discount and customizable styling | Product-page recommendations plus cart drawer and post-purchase upsell, with customizable labels | Customizable FBT block: title, button text, colors, simple and configurable product support |
| Cold-start / new-catalog recommendations | AI catalog engine generates recommendations before purchase history exists (bring-your-own AI key) | Requires existing order data to mine; CSV import can seed but no AI cold-start |
| API and agent surfaces | Public REST API, 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | GraphQL-compatible for headless Magento storefronts; no dedicated recommendations API or MCP/agent layer |
| A/B testing and advanced merchandising | Built-in A/B testing with lift and confidence intervals, Klaviyo/email recs, and B2B-aware mining on OroCommerce | No A/B testing, email, or B2B-specific recommendation features advertised |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansFME Extensions Frequently Bought Together
One-time perpetual license, $129.99 (Community or Enterprise edition), with 1 year of free support, free updates, lifetime access to the purchased version, and a 45-day money-back guarantee. No subscription, no GMV/revenue share.
Visit FME Extensions Frequently Bought TogetherThe honest verdict
FME Frequently Bought Together is a solid, narrowly-scoped Magento 2 extension: a one-time $129.99 license, Apriori-based mining from your order data, and a discountable FBT block that customers can edit before adding to cart.
Its one-time perpetual pricing is genuinely cheaper than a subscription for a single Magento store that just needs an FBT widget, and its Hyva/GraphQL packages cover modern headless setups.
MarketBasketAnalysis is a broader platform: six mining engines (including profit-aware HUI and AI cold-start), support/confidence/lift inspectable in-admin, and the same intelligence across five storefronts on one API contract.
MBA also adds agent-native surfaces (REST API, 19-tool MCP server (18 off Shopify), ACP endpoints), A/B testing with lift/CI, post-purchase upsell, multi-format bundles, and B2B reorder/quote features that FME does not offer.
Pick FME if you want the lowest one-time cost on a single Magento 2 store; pick MarketBasketAnalysis if you need multi-platform reach, explainable multi-engine mining, cold-start coverage, or an API/agentic and B2B feature set.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.