MBA vs Easy Frequently Bought Together for WooCommerce
A free, lightweight WooCommerce plugin for manually building "frequently bought together" bundles on product pages, with a premium tier for extra layouts and discount options.
When MBA wins
If you want recommendations actually mined from your order history (with inspectable support/confidence/lift), the same engine across multiple storefronts, agent/API access, or B2B and post-purchase upsell, MarketBasketAnalysis is built for that while this plugin is manual-only.
When Easy Frequently Bought Together for WooCommerce wins
If you run a single small WooCommerce store and just want to hand-pick a few "buy these together" products on a page for free without any setup overhead, this plugin does exactly that with minimal weight.
Feature comparison
Color-striped rows favor MBA, Easy Frequently Bought Together for WooCommerce, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Easy Frequently Bought Together for WooCommerce |
|---|---|---|
| Recommendation source | Co-purchase mining from real order history via six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback | Manual: merchant hand-picks the products in each bundle |
| Explainability (support / confidence / lift) | Every rule emits support, confidence and lift and is inspectable in-admin | No statistical metrics; bundles are whatever the admin chose |
| Platform coverage | Same intelligence across 5 storefronts (Shopify, BigCommerce, WooCommerce, Magento, OroCommerce) on one API contract | WooCommerce only |
| Free tier on WooCommerce | Yes, free WooCommerce tier | Yes, free version on WordPress.org |
| Setup simplicity for one small store | More capable but requires installing the mining engine and configuring rules | Very simple: install, pick products, publish a bundle |
| Frequently-bought-together widget on product page | Yes, plus cart drawer, post-purchase upsell and substitutions | Yes, with customizable titles, buttons, colors and (premium) table/grid layouts |
| Agent / API access | Public REST API, 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No public API or agent integration; admin UI only |
| A/B testing and analytics | Built-in A/B testing with lift and confidence intervals plus Klaviyo/email recs | No A/B testing or rec analytics |
| B2B features | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | None; aimed at simple D2C bundles |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansEasy Frequently Bought Together for WooCommerce
Freemium. Free tier on WordPress.org (bundle creation, customizable titles/buttons/colors, out-of-stock filtering); premium unlocks extra layouts (table/grid), bundle discounts, variation selection, and custom placement. No public GMV or revenue-share component.
Visit Easy Frequently Bought Together for WooCommerceThe honest verdict
Easy Frequently Bought Together is a genuinely simple, free way to put a manual 'buy these together' block on WooCommerce product pages, and for a tiny single store that is sometimes all you need.
It is a manual-curation tool, not analytics: it does not mine your order history or produce support/confidence/lift, so the recommendations are only as good as the admin's guesses.
It is WooCommerce-only with no API, MCP, or agent endpoints, so it cannot follow you to other storefronts or be driven programmatically.
MarketBasketAnalysis wins decisively once you want data-driven, explainable recommendations, multi-platform parity, A/B testing, post-purchase upsell, or B2B workflows.
Both offer a free WooCommerce tier with no revenue-share, so cost is not the deciding factor; the real choice is manual simplicity versus mined, explainable, agent-ready intelligence.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.