MBA vs CartFlows
CartFlows is a WooCommerce sales-funnel and checkout builder that converts traffic with order bumps, one-click upsells/downsells, and A/B-tested checkout flows.
When MBA wins
If you want recommendations grounded in your actual co-purchase data, with inspectable support/confidence/lift rules, real-SKU bundles, and the same intelligence exposed across multiple storefronts plus a REST/MCP API for agents, MarketBasketAnalysis wins.
When CartFlows wins
If you are a WooCommerce-only store whose priority is building polished multi-step checkout funnels with order bumps, one-click post-checkout upsells/downsells, and split-tested landing pages, CartFlows is the more complete, mature funnel-builder out of the box.
Feature comparison
Color-striped rows favor MBA, CartFlows, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | CartFlows |
|---|---|---|
| Recommendation engine (what powers the offers) | Explainable co-purchase mining with six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support/confidence/lift; rules inspectable in-admin. | No data-mining engine of its own; offers are manually configured per funnel, or recommendations come via the sibling Modern Cart plugin's curated suggestions. |
| Funnel + checkout page builder (multi-step, optimized checkout) | Provides cart drawer, post-purchase upsell, substitutions, and A/B testing, but is not a drag-and-drop checkout/landing-page funnel builder. | Core strength: full multi-step funnel builder with customizable checkout layouts and templates. |
| Order bumps and one-click upsells/downsells | Post-purchase upsell plus order-bump-style offers, driven by mined co-purchase rules rather than manual setup. | Mature, polished order bumps and dynamic one-click post-payment upsells/downsells; a primary selling point. |
| A/B testing | A/B testing with lift and confidence-interval reporting on recommendation and bundle performance. | A/B split testing of offers, products, and checkout content. |
| Platform coverage | One API contract across 5 storefronts: Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce. | WooCommerce / WordPress only. |
| Bundles and B2B | Real-SKU bundles in BYOB/volume/BOGO/virtual formats, substitutions, and B2B-aware mining on OroCommerce. | Order-bump and upsell offers; BOGO/coupon logic via the sibling Power Coupons plugin, but no SKU-bundle or B2B reorder tooling. |
| Agent/API surface | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | No public recommendation API or MCP server; configuration is admin-UI driven within WordPress. |
| Data privacy and AI model control | Mining runs first-party inside the merchant install (Woo/Magento); AI is bring-your-own Anthropic/OpenAI key (Oro is a thin hosted client). | Runs first-party inside the WordPress/WooCommerce install; no built-in AI step, so no model data leaves the store. |
| Pricing model | Flat, transparent: free $0 tier, Plus $99/mo (or ~$79/mo on annual); no GMV or revenue share. | Flat license pricing with a free tier; paid Starter/Plus/Pro $99/$199/$299/yr and Suite bundles; no GMV or revenue share. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansCartFlows
Free WordPress.org plugin plus paid tiers: Starter $99/yr (1 site), Plus $199/yr (3 sites), Pro $299/yr (30 sites); Suite bundles (Launch/Growth/Agency) $199/$299/$449/yr add sibling plugins, plus a lifetime option. Flat license pricing, no GMV or revenue share.
Visit CartFlowsThe honest verdict
These tools solve adjacent problems. CartFlows is a funnel/checkout builder you point at offers you choose; MarketBasketAnalysis is the engine that decides which products to offer based on what actually sells together.
If your whole need is 'build a slick WooCommerce checkout with order bumps and post-purchase upsells,' CartFlows is the more finished, purpose-built product and you may not need us.
CartFlows offers are manually configured (or curated via Modern Cart). MBA's offers come from mined support/confidence/lift rules you can inspect in-admin, which matters once your catalog is too big to hand-tune.
CartFlows is WooCommerce-only by design. If you run Shopify, BigCommerce, Magento, or Oro alongside Woo, MBA gives one recommendation contract across all of them.
If you are building agentic or headless commerce, MBA's REST API plus 19-tool MCP server (18 off Shopify) and ACP endpoints have no equivalent in CartFlows, which is admin-UI driven inside WordPress.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.