MBA vs Booster for WooCommerce
An all-in-one WooCommerce toolkit of 140+ modules that bundles manual frequently-bought-together and cross-sell tools alongside invoicing, pricing, and currency features.
When MBA wins
If you want recommendations actually mined from your own purchase data with inspectable support/confidence/lift, the same engine across multiple storefronts, or an API/MCP surface for agents, MarketBasketAnalysis is purpose-built where Booster relies on manual product selection.
When Booster for WooCommerce wins
If you run a single WooCommerce store and want one inexpensive plugin to handle dozens of unrelated jobs (PDF invoices, multi-currency, abandoned cart, pricing tweaks) on top of manually curated bought-together offers, Booster is the broader, cheaper-per-feature toolkit.
Feature comparison
Color-striped rows favor MBA, Booster for WooCommerce, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Booster for WooCommerce |
|---|---|---|
| Recommendation source | Data-driven co-purchase mining from your real order history across six engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback | Manual selection: you pick the bought-together products globally or per product; no purchase-history mining |
| Explainable metrics (support/confidence/lift) | Every rule emits support, confidence, and lift, inspectable in-admin | No co-purchase analytics or statistical metrics; offers are hand-configured |
| Platform coverage | Same intelligence on one API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce | WooCommerce only |
| Agent-native API and MCP | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints | No public recommendations API or MCP server; configured via WooCommerce admin settings |
| Breadth of unrelated store features | Focused on recommendations, bundles, and merchandising; not a general store toolkit | 140+ modules covering PDF invoices, multi-currency, abandoned cart, pricing, B2B, wishlists, and more |
| Manual frequently-bought-together / cross-sell display | Supported, plus real-SKU bundles, BYOB/volume/BOGO/virtual formats, substitutions, and post-purchase upsell | Supported: global or per-product bought-together plus checkout cross-sell popups with fixed/percentage discounts |
| Pricing model | Flat transparent pricing: free $0 tier, Plus $99/mo (or ~$79/mo on annual); no GMV or revenue share | Free tier plus Elite from $149/year (annual, site-tiered); no GMV or revenue share |
| A/B testing of recommendations | Built-in A/B testing with lift and confidence intervals | No native A/B testing for recommendation or bundle offers |
| Privacy / data locality | Mining runs first-party inside the merchant install (Woo/Magento); AI is bring-your-own-key | Runs locally as a WordPress/WooCommerce plugin on your own site |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansBooster for WooCommerce
Free tier on WordPress.org; Elite plan starts at $149/year (annual billing, site-tiered licensing) unlocking all 140+ modules. No GMV or revenue share.
Visit Booster for WooCommerceThe honest verdict
Booster is a genuinely broad and affordable WooCommerce Swiss-army-knife, but its frequently-bought-together and cross-sell tools are manual: you hand-pick the products, and there is no mining of your actual order data.
MarketBasketAnalysis generates recommendations algorithmically from purchase history and exposes the support/confidence/lift behind each rule, so the suggestions are explainable rather than guesswork.
If you only run WooCommerce and value one plugin doing many jobs (invoices, currencies, cart recovery) cheaply, Booster delivers more raw breadth for the money.
If you sell on multiple platforms, want an API/MCP surface for agents, or need A/B-tested data-driven bundles, MarketBasketAnalysis is the purpose-built choice; Booster is WooCommerce-only with no recommendations API.
Both offer a free tier and transparent flat pricing with no revenue share, so the real decision is breadth-of-store-tools (Booster) versus depth-of-recommendation-intelligence (MarketBasketAnalysis).
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.