MBA vs Beeketing / Sumo
Once-popular WooCommerce upsell + recommendation plugin. Mostly historical now; some merchants still run older versions.
When MBA wins
You want active development, cross-platform consistency, real co-purchase mining instead of rule-based upsells, and AI-agent (MCP) access.
When Beeketing / Sumo wins
You're already running Beeketing + happy with it. There's no compelling reason to switch unless you outgrow it.
Full comparison still in the writing queue
We're working on the feature-by-feature breakdown for Beeketing / Sumo. The verdict above gives the short version. Email [email protected] if you want the detailed comparison sooner; we prioritize the ones merchants actually ask about.
Pricing snapshot
MarketBasketAnalysis
Flat $49/mo for WooCommerce, $199/mo for Magento, $49/mo for Shopify (in App Store review). No usage caps, no revenue share, no add-ons.
See plansThe honest verdict
Beeketing's heyday was 2017-2020. It still works for stores that installed it then, but the product hasn't kept up with WooCommerce + checkout-block changes.
If you're choosing today, MBA + WooCommerce Product Bundles is a better stack for the same outcomes.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.