MBA vs Amasty Better Cross-Sell
Magento extension for cross-sell + related products with rule-based config. Part of Amasty's broad Magento toolkit.
When MBA wins
You want recommendations driven by mining order history (HUI, fp_growth) rather than admin-defined rules, plus REST API + MCP server access.
When Amasty Better Cross-Sell wins
You're already a heavy Amasty customer + want cross-sells tightly integrated with their checkout + automation extensions.
Full comparison still in the writing queue
We're working on the feature-by-feature breakdown for Amasty Better Cross-Sell. The verdict above gives the short version. Email [email protected] if you want the detailed comparison sooner; we prioritize the ones merchants actually ask about.
Pricing snapshot
MarketBasketAnalysis
Flat $49/mo for WooCommerce, $199/mo for Magento, $49/mo for Shopify (in App Store review). No usage caps, no revenue share, no add-ons.
See plansAmasty Better Cross-Sell
$249 one-time license + $99/year support, per Magento install.
Visit Amasty Better Cross-SellThe honest verdict
Amasty is the dominant Magento extension vendor; their Better Cross-Sell is reliable + integrates cleanly with the rest of their stack.
MBA's differentiation is the mining engines + transparent rule scoring. Amasty's strength is the rules-based config the merchandiser controls; MBA's strength is the data-driven discovery the engine produces.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.