MBA vs Amasty Bundle Products
A polished Magento product-page bundle builder for merchant-configured mix-and-match sets and tiered bundle discounts, with no recommendation engine and Magento-only scope.
When MBA wins
If you want bundles driven by explainable co-purchase mining (support/confidence/lift) instead of hand-built sets, the same intelligence and API across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce, or agent-facing REST/MCP access.
When Amasty Bundle Products wins
If you run only Magento and want a mature, native-feeling bundle builder with rich display controls (checkbox/radio/dropdown), flexible quantities, partial-bundle purchase, and differentiated discounts, all configured by hand by your merchandisers.
Feature comparison
Color-striped rows favor MBA, Amasty Bundle Products, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Amasty Bundle Products |
|---|---|---|
| Data-driven recommendations | Six co-purchase mining engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emit support/confidence/lift, with rules inspectable in-admin. | None; bundles are manually composed by the merchant, with no mining or automatic affinity suggestions. |
| Magento bundle building and display UX | Real-SKU bundles with BYOB/volume/BOGO/virtual formats plus substitutions, but storefront display is more standardized across platforms. | Mature Magento-native builder with checkbox/radio/dropdown display, flexible per-item quantities, partial-bundle purchase, and differentiated/conditional discounts. |
| Platform coverage | One API contract across five storefronts: Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce. | Magento Open Source and Adobe Commerce only; no other platforms. |
| Explainability / transparency of offers | Each rule exposes support, confidence, and lift and is inspectable in the admin so merchants can see why items are paired. | Fully transparent by design because every bundle is human-defined, though there is nothing to explain since nothing is inferred. |
| Agent / API access | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints for programmatic and agent-driven use. | Standard Magento extension with admin configuration and Magento APIs; no dedicated MCP or agentic-commerce surface. |
| Privacy / data residency | Mining runs first-party inside the merchant's Magento install and AI is bring-your-own-key, keeping purchase data on-store. | Runs entirely inside the merchant's Magento install with no external data processing, since it does no analytics or AI. |
| Optimization and experimentation | Built-in A/B testing with lift and confidence intervals, post-purchase upsell, cart drawer, and Klaviyo/email recommendations. | Offers tiered/differentiated bundle discounts to drive larger baskets, but no native A/B testing or recommendation placements. |
| B2B depth | B2B-aware mining on OroCommerce (per-organization context, cross-store insights), reorder-prediction data through the REST API, and a recommendation API for building custom B2B flows. | General bundle pricing usable in B2B contexts, but no RFQ, quote-bundle, or reorder-prediction features. |
| Pricing model | Flat transparent pricing with a free $0 tier, Plus $99/mo (or ~$79/mo on annual), no GMV or revenue share. | One-time per-edition license (around $149+) with 90 days support and lifetime updates and no revenue share, but each Magento edition is bought separately and renewals cost extra. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansAmasty Bundle Products
One-time per-edition license (separate Magento Open Source and Adobe Commerce prices, roughly $149 and up) including 90 days of support and lifetime updates; no GMV or revenue share, but renewals/extra support are paid and each Magento edition is purchased separately.
Visit Amasty Bundle ProductsThe honest verdict
Amasty Bundle Products is a strong, mature choice if you are Magento-only and want hand-built bundles with rich storefront display and tiered discounts; its display and quantity controls are genuinely more refined than a generic cross-platform tool.
It is a merchandising and display extension, not a recommendation engine: it does not mine co-purchase data or suggest what to bundle, so the affinity work stays with your team.
MarketBasketAnalysis wins when you want bundles driven by explainable mining (support/confidence/lift) and the same logic across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce rather than a single platform.
MarketBasketAnalysis also adds agent-native access (REST, a 19-tool MCP server (18 off Shopify), ACP endpoints), built-in A/B testing with lift/CI, post-purchase and cart-drawer placements, and B2B-aware mining on OroCommerce.
Both keep data first-party inside the Magento install and avoid GMV/revenue-share pricing, so on privacy and pricing model they are broadly even; the real decision is manual bundle craft on one platform versus automated, explainable, multi-platform recommendations.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.