MBA vs Amasty Automatic Related Products
A mature, polished Magento extension that auto-populates related, upsell, and cross-sell blocks from admin-built rules plus bought-together and also-viewed signals, with bundle packs and per-rule analytics.
When MBA wins
MarketBasketAnalysis wins when you need explainable co-purchase math (support/confidence/lift) you can inspect, the same recommendation engine across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce on one API, or agent-native access via REST plus an MCP server and agentic-commerce endpoints.
When Amasty Automatic Related Products wins
If you are a single Magento or Adobe Commerce store that wants a proven, native, one-time-fee extension to fill related/upsell/cross-sell blocks with flexible admin rules, bundle packs, and built-in per-rule CTR and revenue stats, Amasty is the safer, more battle-tested pick.
Feature comparison
Color-striped rows favor MBA, Amasty Automatic Related Products, or are even. We mark each so you can scan for the trade-offs that matter to you.
| Feature | MBA | Amasty Automatic Related Products |
|---|---|---|
| Recommendation logic | Six explainable engines (sql_pairs, fp_growth default, seasonal_cohort, return_aware, profit-aware HUI, ai_catalog cold-start), plus a co_occurrence fallback emitting support, confidence, and lift per rule, inspectable in-admin. | Admin-configured rules combined with bought-together and also-viewed sales/view signals; relevance scoring is not exposed as support/confidence/lift. |
| Platform coverage | One engine and one API contract across Shopify, BigCommerce, WooCommerce, Magento, and OroCommerce. | Magento 1, Magento 2, and Adobe Commerce only. |
| Agent and API access | Public REST API, a 19-tool MCP server (18 off Shopify), and ACP/agentic-commerce endpoints. | No published REST recommendations API, MCP server, or agentic-commerce endpoints; configuration and output live inside the Magento admin and storefront. |
| Rule management UI and merchandiser control | Rules inspectable in-admin with engine selection and substitutions, plus offer formats. | Mature grid-based rule manager with priorities, duplication, bulk enable/disable, conditions, and flexible storefront placement refined over many releases. |
| Bundles and offer formats | Real-SKU bundles with BYOB, volume, BOGO, and virtual formats, substitutions, post-purchase upsell, and a cart drawer. | Bundle packs with fixed, percentage, and conditional discounts displayed alongside recommendations. |
| Built-in performance analytics | A/B testing with lift and confidence intervals on recommendation impact. | Per-rule statistics for views, clicks, CTR, orders, and revenue, with suggestions, but no native A/B testing. |
| Privacy and data residency | Mining runs first-party inside the merchant install on Magento and WooCommerce; AI is bring-your-own key (Oro is a thin hosted client). | Runs entirely on-store inside the Magento install with no external data sharing. |
| B2B capabilities | B2B-aware mining on OroCommerce, plus Klaviyo and email recommendations. | Storefront recommendation rules and bundle packs without dedicated RFQ/quote bundle or reorder-prediction tooling. |
| Pricing model | Flat transparent pricing with a free $0 tier, Plus $99/mo (or ~$79/mo on annual); no GMV or revenue share. | One-time perpetual license (around $309 for Magento 2 Open Source, higher for Adobe Commerce) with lifetime updates and no recurring fee. |
Pricing snapshot
MarketBasketAnalysis
Flat, transparent plan pricing: Free ($0) and Plus $99/mo flat (or ~$79/mo on annual). One paid plan, everything in it. These are product plans, not per-platform prices, and the same plans apply across every platform. Metered on capability and compute, never on GMV. No revenue share, no add-ons.
See plansAmasty Automatic Related Products
Perpetual license, one-time fee with lifetime updates and 90 days support. Magento 2 Open Source edition around $309 (Magento 1 around $129), with a higher Adobe Commerce edition. No GMV or revenue-share component.
Visit Amasty Automatic Related ProductsThe honest verdict
Amasty is the established, well-supported Magento choice: a perpetual-license extension with a refined rule grid, flexible placements, bundle packs, and genuinely useful per-rule CTR and revenue analytics, all running natively on-store.
Its recommendations are rule-plus-signal driven rather than explainable co-purchase mining; you do not get inspectable support, confidence, and lift, a profit-aware engine, or an AI cold-start path for sparse catalogs.
It is Magento-only, so a multi-storefront merchant (Shopify, BigCommerce, WooCommerce, Oro) would need separate tools, whereas MarketBasketAnalysis runs the same engine everywhere on one API contract.
Amasty has no public REST recommendations API, MCP server, or agentic-commerce endpoints, so it is not built for AI-agent or headless consumption the way MarketBasketAnalysis is.
Pick Amasty for a single mature Magento store that values a proven one-time-fee tool with strong merchandiser controls; pick MarketBasketAnalysis when you need explainable math, cross-platform reach, agent-native access, deeper bundle and B2B features, or A/B-tested lift.
Want the full buyer's deep-dive?
This page is the per-vendor short version. For the long version, read “MBA vs Bloomreach” (8 pages on the enterprise-vs-mid-market trade-off) or “MBA vs the widget cluster” (4 pages of pricing math vs Glood, Rebuy, and PickyStory).
Try MBA on your own store
14-day money-back guarantee on all paid platforms. WP.org free tier on WooCommerce. No credit card required for the free path.